why hello there!

I'm Nicole Cross, owner and photo taker at 43rd Ave Photography in San Francisco. My focus is taking candid pictures that will remind you of what your wedding day was like–because they actually show what your wedding day was like.

I won’t make you hold awkward poses or drag a vintage couch into the middle of a dandelion field. I will encourage you to laugh. I prefer your real smile, not your take-the-picture-already smile.

I like to keep things simple: You be yourselves and I’ll give you direction when necessary.

Not sure what to do with your hands? I got you.

Don't like having your picture taken? That's normal.

Whether I'm documenting your wedding day or a day in the life of your family, it's my goal to photograph all the little moments as they happen. Because those moments-- the smiles, laughs, reactions and relationships-- are what will remind you of how that day felt. And that's what I'm after.

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