I’m Nicole, owner and photo taker at 43rd Ave Photography
I signed up for my first photography class, photojournalism, in college on a whim. I needed to take an elective outside of magazine writing and I was always envious of the photo kids walking the halls with cameras slung over one shoulder. After countless years of trying to figure out how to show not tell as a writer, I actually got to show. That was it.
I switched tracks to photojournalism and learned how to photograph people as they were, wherever they were. I loved the sense of being behind the scenes and telling a story often overlooked by busy passersby.
Every time I photograph a wedding I get a backstage pass to a joy-filled event I would otherwise never be a part of. Every time I photograph a family I’m getting the rare opportunity to walk into a stranger’s home to make art for them. I thrive on these
opportunities to tell a story and create images that will bring people back to a very specific time in their lives.
Whether I'm photographing a wedding or a family, it's my goal to capture the little moments as they happen. Because those moments-- the smiles, laughs, reactions and relationships-- are what will remind you of how that day felt. And that's what I'm after.
I live in the Outer Sunset with my husband. Way out, as they say. When I'm not working away on this business, I'm usually cooking, playing soccer or dog-watching at the beach. I'm also passionate about food and lifestyle photography, which you can find in my other portfolio along with my personal project documenting creative makers.