why hello there!

I'm Nicole, owner and photo taker at 43rd Ave Photography in San Francisco. I focus on taking candid pictures that will remind you of what your wedding day felt like.

I won’t make you hold awkward poses or drag a vintage couch into the middle of the forest. I will encourage you to laugh. I prefer your real smile, not your take-the-picture-already smile.

I like to keep things simple: You be yourselves and I’ll give you direction when necessary.

Not sure what to do with your hands? I got you.

Don't like having your picture taken? That's normal.

Whether I'm photographing a wedding or a family, it's my goal to capture all the little moments as they happen. Because those moments-- the smiles, laughs, reactions and relationships-- are what will remind you of how that day felt.

And that's what I'm after.

 About Us-New_2

The long version...

I signed up for my first photojournalism class in college on a whim. I needed to take an elective outside of magazine writing and I was always envious of the photo kids walking the halls with cameras strung over one shoulder. After countless years of trying to figure out how to show not tell as a writer, I actually got to show. That was it.

I switched tracks to photojournalism and learned how to photograph people as they were, wherever they were. I loved the sense of being behind the scenes and telling a story often overlooked by busy passersby.

Every time I photograph a wedding I get a backstage pass to an event that I would otherwise never be a part of. Every time I photograph a family I’m getting the rare opportunity to walk into a stranger’s home to make art for them. I thrive on those opportunities to tell a story and create images that will take people back to a very specific time in their lives.

I live in the Outer Sunset with my husband. Way out, as they say. When I'm not working away on this business, I'm usually cooking, playing soccer or dog-watching at the beach. I'm also passionate about food and lifestyle photography, which you can find in my other portfolio along with my personal project documenting creative makers.


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