why hello there!

I'm Nicole Cross, owner and photo taker at 43rd Ave Photography in San Francisco. I focus on taking candid pictures that will remind you of what your wedding day felt like.

I won’t make you hold awkward poses or drag a vintage couch into the middle of the forest. I will encourage you to laugh. I prefer your real smile, not your take-the-picture-already smile.

I like to keep things simple: You be yourselves and I’ll give you direction when necessary.

Not sure what to do with your hands? I got you.

Don't like having your picture taken? That's normal.

Whoever I'm photographing, it's my goal to photograph all the little moments as they happen. Because those moments-- the smiles, laughs, reactions and relationships-- are what will remind you of how that day felt. And that's what I'm after.

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